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0
Introduction and speaker background
00:00 - 01:30
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1
Training, business education, and practice journey
01:30 - 04:00
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2
Early practice branding and identity
04:00 - 07:10
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3
Why dentists need management skills
07:10 - 10:50
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4
Team culture, collaboration, and KPIs
10:50 - 13:40
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5
Mission, vision, and patient experience
13:40 - 17:30
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6
Service mindset and communication
17:30 - 21:30
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7
Creating a mission statement with the team
21:30 - 25:40
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8
Metrics, budgets, and transparency
25:40 - 29:10
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9
Personal branding for clinicians
29:10 - 34:10
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10
Business branding and practice values
34:10 - 37:30
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11
Marketing strategy and target audience
37:30 - 42:30
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12
Reviews, digital marketing, AI, and data
42:30 - 47:30
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13
Q&A: differentiating your practice
47:30 - 52:30
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14
Q&A: hiring, reviews, and price competition
52:30 - 57:30
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15
Q&A: transparent fees and consistent content
57:30 - 61:03
- 16 Community questions
Practice management, personal branding & marketing utilizing social media
Video highlights
- Why practice success depends on more than clinical skill
- How to define clear practice goals, mission, vision, and values
- Building a team culture around service, ownership, communication, and accountability
- Using practice metrics, KPIs, budgets, and data to guide decisions
- Developing a personal and professional brand that reflects real values
- Building a practice brand beyond a logo, name, or visual identity
- Marketing with target audiences, websites, reviews, ROI tracking, and consistent content
- How to handle bad reviews, price competition, social media, AI tools, and patient communication
In this FOR webinar, Dr. Bobby Birdi discusses how dental practices can grow beyond clinical excellence by building stronger systems for practice management, team culture, branding, marketing, and patient communication.
Drawing on his experience as a dual specialist in periodontics and prosthodontics and as a practice owner in Vancouver, Dr. Birdi explains why dentists need to think deliberately about goals, mission, team alignment, patient experience, online presence, reviews, and marketing return on investment. The session is designed for clinicians who want to create a more coherent, values-driven, and sustainable practice.
The lecture highlights a practical reality for clinicians: excellent treatment alone does not automatically create a resilient practice. Dr. Birdi encourages dentists to look at the practice as an organization, with clear objectives, shared values, defined responsibilities, measurable performance indicators, and a team that understands where the practice is going.
Throughout the webinar, he connects leadership and culture with everyday patient-facing decisions. Topics include how to build and reinforce a mission statement, how to communicate expectations with the team, why service mindset matters, and how transparency around budgets, KPIs, reviews, and marketing results can help clinicians make better decisions.
Dr. Birdi also explores the relationship between personal branding and business branding in dentistry. He explains how clinicians can define what they stand for, how their reputation develops online and offline, and why a practice brand should represent the real patient experience rather than only a logo, name, or visual identity.
The final part of the session focuses on marketing and communication: identifying the right audience, understanding referral sources, tracking return on investment, using a mobile-friendly website, managing Google reviews, creating consistent social media content, and considering AI or automation tools only when the practice has reliable data to support them.
References
References
No formal clinical references were cited in this practice-management webinar. The lecture is based on Dr. Birdi's experience in practice ownership, team leadership, branding, marketing, and patient communication.