Neo Tee Khin: How to build a successful implant practice
Video highlights
- Analysis of various marketing channels
- Discussion on the importance of tailoring treatment plans to patients, and not the other way around
- Word of mouth is the most efficient way to market your practice
- Macao 2015 symposium presentation
Dr. Tee Khin reviews different communication channels available to the dental practice, including print marketing, newspapers and TV media, as well as online and social media activities. It is important to invest adequate resources into marketing activities, to know our market and our practice, and to evaluate weaknesses, strengths, opportunities and threats. Treatment plans must be tailored to the patient, which will in turn result in better patient care and satisfied patients. Dr Tee Khin emphasizes that treatment quality and predictability are key, and recommends evaluating each point of contact with the patient in order to improve each one significantly. Never compete on price, as there will always be someone trying to offer for less. Compete with quality and service. Dr Tee Khin concludes that, despite all marketing tools available, word of mouth is still the strongest and most efficient marketing strategy. It is a slower but more organic and solid way to grow.
Dr. Neo Tee Khin is one of two Diplomates of the American Board of Prosthodontics in Singapore. The American Board of Prosthodontics is de facto a Specialist Board in America. He is also a Fellow of the American College of Prosthodontists and Past President of the Prosthodontics Society in Singapore. Dr. Neo received his Bachelor of Dental Surgery degree from the National University of Singapore. He then completed further training in Prosthodontics at the Northwestern University in Chicago, USA. He has more than 15 years of experience in implant dentistry, crowns and bridges, and dentures. Currently an Adjunct Assistant Professor at the Faculty of Dentistry of the National University of Singapore, Dr. Neo is actively involved in dental education. He also practices privately.